FACTORS INFLUENCING TEACHERS’ INTEGRATING INTERCULTURAL COMMUNICATIVE COMPETENCE (ICC) INTO BUSINESS ENGLISH TEACHING

Duyen Thi Phung Ho, Huong Nu Nhu Ton

DOI: http://dx.doi.org/10.26459/hueuni-jssh.v129i6B.5490

Abstract


Globalization has triggered the need to teach ICC in Business English education for effective communication and interaction across cultural diversity. This case study was carried out at a college specializing in International Trade in Vietnam with six Business English teachers as participants. The study aims to explore factors influencing the teachers’ integrating ICC into their Business English teaching (BET). The data were collected through 1/ in- depth interviews; 2/ analyses of two syllabi and two Business English textbooks in current use; 3/classroom observations. Inductive analysis was used to analyze the data. The findings revealed that the teachers hesitated to teach ICC due to multiple influential factors. The results of the study were a good source of data for more efficient policies to develop ICC teaching and learning in the global integration.


Keywords


Intercultural communicative competence (ICC), Business English, Influential factors

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