Hue University Journal of Science: Economics and Development

Factors affecting the customers' intention to continue using prenatal care services at Tu Du Hospital, Ho Chi Minh City

2026-01-28T08:31:35+07:00

This study analyzes the factors influencing the intention to continue using prenatal care services at Tu Du Hospital in Ho Chi Minh City through an integrated model based on three pillars: service quality, satisfaction, and brand image. Using a quantitative approach, data were collected from 232 pregnant patients in need of prenatal care and analyzed using PLS-SEM. The results indicate that all five dimensions of service quality positively impact satisfaction. Meanwhile, the direct effect of brand image on continuance intention is relatively modest. From a managerial perspective, the findings emphasize that obstetric and gynecological healthcare facilities should particularly prioritize building trust (through specialized obstetric expertise) and transparency (clear explanations regarding fetal condition, prescribed tests, and costs) in prenatal care services to enhance satisfaction, thereby increasing long-term patient loyalty.

Research trends in green packaging within e-commerce supply chains: a bibliometric analysis of Web of Science publications

2026-03-23T10:07:33+07:00

The increase of packaging waste from e-commerce is raising the need for supply chains to transition toward a circular economy orientation. This study employs a bibliometric approach to systematically examine the knowledge structure of sustainable packaging research. The dataset consists of 572 articles indexed in the Web of Science database between 2014 and 2026 and was screened using the PRISMA protocol. Bibliometric mapping conducted with VOSviewer indicates a shift in research emphasis from material-based technological solutions to supply chain governance and extended producer responsibility (EPR). Keyword co-occurrence analysis reveals three dominant research streams including urban logistics, macro-level policy frameworks, and consumer behavioral psychology. The scientific landscape highlights the leading role of European countries while also reflecting increasing waste-management challenges in emerging economies. The findings position e-commerce platforms as key actors in coordinating environmental responsibility across value chains. For transitional economies such as Vietnam, the implementation of circular packaging systems requires the development of logistics data infrastructures and the integration of informal waste collection networks. Additionally, behavioral interventions aimed at encouraging sustainable consumption practices are essential to complement infrastructural reforms.

Career commitment of tour guides in Ho Chi Minh City: differences between full-time and freelance guides’ conceptions

2026-01-19T02:54:17+07:00

This study investigates the differences in conceptions of career commitment between two groups of tour guides in Ho Chi Minh City: full-time tour guides and freelance tour guides. Employing a qualitative approach based on 20 semi-structured in-depth interviews, the research identifies three central thematic categories: (1) conceptualizations of career commitment, (2) factors that motivate and sustain commitment, and (3) career prospects and future intentions to remain in the profession. The findings reveal that full-time tour guides tend to perceive career commitment as a stable and long-term trajectory, reinforced by income security, organizational benefits, and structural support. In contrast, freelance tour guides exhibit a more flexible and episodic form of commitment, shaped by personal passion, autonomy, and seasonal income opportunities. These results underscore the significance of employment arrangements in shaping professional commitment and provide managerial implications for strengthening tour guide engagement within an increasingly flexible tourism labor market.