Hue University Journal of Science: Economics and Development

HOW DOES CORPORATE SOCIAL RESPONSIBILITY INFLUENCE COMPETITIVENESS OF LUXURY HOTELS? THE MEDIATING ROLE OF ENVIRONMENTAL PERFORMANCE

2024-12-12T09:00:58+00:00

While the impact of corporate social responsibility (CSR) initiatives has been widely discussed in the literature, the mechanism of how CSR can promote competitiveness remains largely unexplored. This study takes a closer look at environmental performance (EP) as a mediator in the causal interaction between CSR and competitiveness in the accommodation sector, specifically in luxury hotels (4-5 stars). This study is considered a trend, as CSR-oriented innovation is increasingly seen not only as an answer to environmental needs but also as a driver of sustainable growth. Data were collected from 249 managers from various high-end resorts in Khanh Hoa, Vietnam, and Partial Least Squares Structural Equation Modeling (PLS-SEM) was utilized to analyze the data. The findings supported all hypotheses, indicating that the implementation of CSR activities not only ensures success in enhancing competitiveness but also positively affects the hotel's EP. The results of this study also confirm the mediating role of EP in the relationship between CSR and hotel competitiveness.

A CONCEPTUAL MODEL OF MILLENNIAL TOURISTS’ DOMESTIC DESTINATION CHOICE: AN EXTENSION OF SOCIAL IDENTITY THEORY

2024-12-02T08:17:05+00:00

In the era of globalization, the consumption of local products emerges as a key factor in promoting global sustainability, strengthening regional economies, and preserving cultural identities. However, there is limited research on this topic within the context of tourism. A deductive approach was utilized to propose four variables as antecedents of domestic destination choice. The underlying mechanisms in which these variables might lead to domestic destination choice are elaborated using social identity theory and the cognition-affect-behavior (C-A-B) model as the major theoretical underpinning. This study identifies the economic and socio-psychological motives behind the bias toward domestic tourism, along with the factors influencing tourists' perceptions of quality and value. Therefore, a conceptual model is developed to discuss the relative influences of tourism ethnocentrism, national identity, and perceived value on attitude and domestic destination choices, specifically targeting Millennials. Born between 1980 and 1999, this generation, commonly referred to as Millennials (or Generation Y), has emerged as a particularly fascinating consumer cohort. This conceptual paper has the potential to enhance the understanding of destination marketing theory and practice while providing a comprehensive view of the roles of national identity, tourism ethnocentrism, and perceived value toward tourism consumer behavior. Finally, key research propositions derived from the conceptual model outlined, along with suggestions for future research on tourism destination choice.

EWOM IN THE TOURISM AND HOSPITALITY INDUSTRY: A BIBLIOMETRIC ANALYSIS USING CITESPACE

2024-11-06T02:17:43+00:00

A thorough literature review is essential for systematizing and evaluating prior studies, as it helps identify knowledge gaps and guide future research directions. This study employs the CiteSpace scientometric analysis tool to comprehensively assess the academic works on eWOM in the tourism and hospitality industry. The bibliometric analysis, based on 932 articles indexed in the Web of Science Core Collection and Scopus from 2000 to September 2024, reveals that eWOM profoundly impacts activities within the tourism and hospitality sectors. Four major research themes are identified, including studies on the role and relationship of eWOM with tourists' decision-making, eWOM and sustainable tourism, eWOM, and new technological applications in the tourism and hospitality industries. Additionally, the study suggests future research directions, emphasizing the need to explore further the impact of emerging technologies, social media platforms, and consumer psychology on behavior in the tourism and hospitality sectors.