Hue University Journal of Science: Economics and Development

Boosting Boosting Traditional Handicraft Industries in Quang Binh Province through Digital Transformation

Phan Van Hoa — 2024-12-31

Digital transformation is a global trend that brings increasingly significant value across all areas of management, daily life, production, and business. This study aims to analyze the current state of digital transformation applications in the growth of Quang Binh’s traditional handicraft industries and suggest solutions for future development. Descriptive statistical methods and frequency analysis were primarily used in this study, utilizing secondary data from 2018–2023 and surveys of 103 production facilities along with 30 customers who purchase traditional handicraft products online. The results indicate that the application of digital transformation contributes to job creation and the development of traditional handicraft industries; however, there are still many limitations. To enhance the application of digital transformation, it is necessary to implement a range of synchronized solutions, such as the application of digital technology, product digitization, financial support, and the gradual development of traditional handicraft industries to satisfy human production and consumption demands on both domestic and global scales.

Researching the quality of MyTV television at VNPT Dakrong District, Quang Tri Province

Trinh Van Son — 2024-12-31

MyTV television is provided on high-speed Internet via fiber optic cable with technology (Fiber To The Home) and on 3G, 4G, or 5G mobile platforms. The MyTV is currently becoming more and more varied in terms of its package, prices, customer care policies, and significant investment in resources to constantly improve results, efficiency, market share, and quality service. The service and service quality of MyTV at VNPT Dakrong District, Quang Tri Province, are developing relatively well and continuously improving, generating dual revenue based on broadband and mobile structure, which helps the business grow. This study has resolved some of the following basic issues: Overview of theory and research on telecommunications service quality and MyTV service quality; Assessment of the current status of MyTV service quality at VNPT Dakrong District, Quang Tri Province, in the period 2021 to 2023; The study has outlined policy implications and solutions that contribute to improving the quality of MyTV television services at the research unit based on the assessment of the current situation.

Literature review on the factors influencing tourists' intention to revisit destinations

Nguyen Ngoc Tam — 2024-12-31

The article employs bibliometric analysis, a systematic literature review, and VOSviewer software to assess the current state and development trends of research on the relationship between destination image, memorable tourism experience, and tourist-resident interaction impact on revisit intention to the destination. Based on 250 articles from the Scopus database covering the years 2010–2024, the study's findings, which are displayed in tables and visualizations, show a notable rise in the number of publications in the field, indicating a growing interest in comprehending the various interactions that occur between travelers and destinations. The nation having the most research on the subject is Malaysia. Additionally, content analysis highlights foundational theories, popular research models, validated relationships, methodologies, and research contexts. This allows for a summary of strengths and limitations to identify research gaps. The findings are significant in shaping future research directions.

A co-citation and co-word analysis of destination choice decision-making research

Nguyen Anh Loi — 2024-12-31

This study analyzes the network structure and the evolution of research themes in the field of destination choice decision-making, based on 1,454 research papers from the Web of Science (2004-2024). Through co-citation and co-keyword analysis, the study identifies four key themes: tourist behavior and influencing factors, decision-making processes and socio-cultural factors, the impact of culture on tourism, and models of tourist behavior and destination choice. Additionally, co-keyword analysis highlights seven central themes: decision and behavior, perception and risk, image and loyalty, influencing factors and interactions, marketing and market, decision and motivation, and experience and quality. The findings emphasize the growing importance of experiential tourism, destination image, and the role of technology in shaping tourist behavior. However, the study depends on a single database, and potential bias in keyword selection is its limitation.

Factors affecting the readiness for digital transformation in human resource management of small and medium-sized enterprises in Thua Thien Hue Province

Nguyen Anh Duong — 2024-12-31

The aim of this study is to identify and evaluate the impact of factors on the readiness for digital transformation in human resource management (HRM) of small and medium-sized enterprises (SMEs) in Thua Thien Hue province. Data from 207 SMEs were analyzed using quantitative methods such as exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM). The results show that digital leadership, digital culture, digital technology platforms, and digital capacity all directly affect the readiness for digital transformation in HRM and indirectly affect the readiness for digital transformation in HRM through the mediating variable of dynamic capability. Among these, the factor with the greatest impact is digital culture (β = 0.350), and the least impact is digital leadership (β = 0.209) at a 5% significance level. The variables in the model explain 65% of the variance in the readiness for digital transformation in HRM. Based on these findings, the study proposes managerial implications to promote the readiness for digital transformation in HRM of SMEs in Thua Thien Hue province in the future.

The effect of local irrigation organizations on rice productivity in Vietnam

Tran Hanh Loi — 2024-12-31

The participatory irrigation management approach with the formation of farmer-owned local irrigations organization have been promoted as a solution for improving irrigation effectiveness, which then enhances agricultural production. However, none national-wide research has proved this cause – effect relationship. By using VARHS 2016 data and applying the regression model, this paper analyses the impact of local irrigation organizations on household rice yield. Information related to production input, output and household characteristics is collected from household-level data while information regarding local model of irrigation institution, irrigation condition is withdrawn from commune-level data. The results indicated that the existence of local irrigation entities responsible for local irrigation management has significant positive impact on rice yield. Irrigation infrastructure condition, location along the canal, irrigated area and quantity of input usages also significantly explain the variations of rice yield. Some policy applications on irrigation management and rice production are proposed based on finding of the study.

Interactive relationship between credit risk, liquidity risk and banking efficiency

Le Ngoc Quynh Anh — 2024-12-31

The study proves the interactive relationship between credit risk, liquidity risk, and efficiency in 27 Vietnamese commercial banks in the period from 2018 to 2022, considered through the simultaneous equation model (SEM). The findings provide new empirical evidence on the interplay between liquidity risk and credit risk, as well as between liquidity risk and bank performance. Specifically, the study found a positive relationship between liquidity risk and credit risk, while liquidity risk and profitability were inversely related. However, the interaction between credit risk and bank efficiency has not been conclusively proven. The study highlights the importance of both credit risk and liquidity risk in enhancing the performance of commercial banks in Vietnam. Furthermore, it offers potential solutions for improving credit and liquidity risk management to mitigate risks and boost bank efficiency in the future.

Analysis of institutional quality using the provincial governance and public administration performance index (papi) for building the brand of Thua Thien Hue province

Nguyen Ngoc Nam — 2024-12-31

This study evaluates institutional quality using the Provincial Governance and Public Administration Performance Index (PAPI) to identify key characteristics for developing the local brand of Thua Thien Hue province. Employing the Multidimensional Scaling (MDS) analytical method, the research investigates the relationship between institutional quality, as reflected by PAPI, to derive institutional attributes conducive to brand building. Data were sourced from annual PAPI reports spanning the period from 2018 to 2023. The findings provide evidence highlighting the province's competitive advantage through prominent institutional factors such as e-governance and environmental management. Additionally, other institutional elements, including grassroots citizen participation and accountability to the populace, are suggested to enhance the province's brand identity in the eyes of both investors and tourists.

Impact of decent work on turnover intention among hospitality employees: Case study in Ho Chi Minh City

Nguyen Huynh Mai Xuan — 2024-12-31

The research explores the relationship between decent work and turnover intention of hotel employees in Ho Chi Minh City, as well as assesses the mediating role of work-life balance in this relationship. The study developed and validated the reliability and validity of measurement scales to ensure accurate assessment of the research concepts. Based on data from 360 hotel employees in Ho Chi Minh city, Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were applied to analyze the data. The empirical analysis results indicate that decent work has a negative impact on employees' turnover intention while significantly improving work-life balance. The study also provides specific recommendations to help hotel businesses in optimizing their human resources policies, focusing on improving a conducive and fulfilling environment, appropriate remuneration, recognition of employee efforts, and promoting the general employee health.