Hue University Journal of Science: Economics and Development

Livelihood strategies of farming households in Hue’s peri-urban areas in the context of urbanization

Nguyen Quang Phuc — 2025-10-01

This study uses a sustainable livelihood analysis framework to assess the livelihood strategies of farming households in the peri-urban areas of Hue city in the context of urbanization. The results show that mixed livelihood strategies (agricultural and non-agricultural activities) are a popular and suitable choice for households in peri-urban areas. Although the remaining agricultural land area is very limited, almost all households still maintain agricultural activities as a form of “livelihood insurance” against risks from the non-agricultural labor markets. This suggests that local authorities need to pay more attention to the issue of land – use planning and policy of peri-urban agriculture development in the future.

Policy and governance of the digital economy in Southeast Asia: a mixed-methods analysis combining bibliometric and systematic reviews

Duong Thi Hai Phuong — 2025-10-01

This paper aims to address the fragmentation in digital economy policy research by employing a mixed-methods approach, combining bibliometric analysis and a systematic review of 483 documents from Scopus in Southeast Asia. The bibliometric analysis reveals a surge in scientific publications during the 2021–2024 period, with key themes centered on digital transformation, support for small and medium-sized enterprises, and the governance of new technologies. Building on this, the systematic review highlighted key policy debates: the need to balance foundational legal frameworks with tailored policies, the indirect role of government in fostering an innovative environment, and the challenge of striking a balance between promoting new technologies and managing risks. By integrating quantitative breadth with qualitative depth, the study provides a robust evidence base, enabling policymakers and the scientific community to identify trends and research gaps with greater clarity.

The impacts of 3R practices on sustainable performance of F&B enterprises in Hue city

Nguyen Thi Dieu Linh — 2025-10-01

This study investigates the impact of 3R practices (Reduce – Reuse – Recycle) on the sustainable performance of F&B enterprises in Hue City, within the broader context of promoting a circular economy. Data were collected from 220 businesses across three main F&B service types and analyzed using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). The results reveal that 3R practices significantly and positively influence all three pillars of sustainability: economic performance, environmental impact, and social contribution. Among them, the environmental dimension is the most strongly affected, followed by social and economic aspects. These findings reinforce the idea that 3R practices not only enhance environmental protection but also serve as strategic tools for improving operational efficiency and brand reputation. Based on the results, the study proposes key policy implications, including financial incentives, targeted training programs, upgraded recycling infrastructure, and standardized assessment frameworks to measure 3R effectiveness in enterprises.

Analyzing the factors influencing residents’ support for sustainable tourism development: Evidence from Quang Ngai

Phan Thanh Vinh — 2025-10-01

This study investigates the factors influencing residents’ support for sustainable tourism development in Quang Ngai Province, Vietnam. The research model is grounded in Social Exchange Theory (SET), Place Attachment Theory (PAT), and Community-Based Tourism Theory (CBT), and hypothesizes relationships among residents’ participation, place attachment, perceived benefits, quality of life, and support for sustainable tourism development. Valid data collected from 310 local residents were analyzed using the PLS-SEM approach. The results indicate that residents’ participation positively affects both place attachment (β = 0.32) and support for sustainable tourism development (β = 0.29). Notably, quality of life emerges as the strongest predictor of support (β = 0.42). These findings highlight the pivotal role of residents’ participation and quality of life in fostering positive attitudes and strengthening community support for sustainable tourism development.

This A study on the impact of green accommodation service quality on guest trust, satisfaction and behavior: The case of The Anam Cam Ranh

Le Chi Cong — 2025-10-01

This study aims to evaluate the impact of green accommodation service quality on guest satisfaction and co-creation behavior at The Anam Cam Ranh – a pioneering resort pursuing sustainable development in Khanh Hoa province, Vietnam. The research model was developed based on theories of service quality, customer satisfaction, and co-creation behavior, adapted and extended from the SERVQUAL framework, comprising nine constructs and 45 observed variables. The results of Partial Least Squares Structural Equation Modeling (PLS-SEM) indicate that factors such as tangibles, empathy, and responsiveness significantly contribute to strengthening guest experience and engagement with the green lodging brand. Accordingly, the study proposes strategic implications for enhancing service quality, fostering competitive advantages, and raising community awareness of environmental responsibility at the destination.

Purchase frequency of agricultural products and influencing factors: The case of Hue lotus-seed products

Dinh Thi Kim Oanh — 2025-10-01

This study analyzes the factors influencing the purchase frequency of Hue lotus-seed products using a Poisson regression model with survey data from 250 consumers. The results indicate that four factors significantly affect purchase frequency, including positive attitudes toward the product, perceived health benefits, social influence, and difficulties related to purchase location. In addition, demographic characteristics such as age and gender also exert certain effects. The study provides empirical evidence supporting the theory of planned behavior and proposes policy implications to strengthen the brand and expand the market for Hue lotus seeds.

This Factors affecting tourists' decision to use smart travel applications in Khanh Hoa

Le Chi Cong — 2025-10-01

This study was conducted in Khanh Hoa to identify and measure factors affecting tourists' decisions to use smart tourism applications (UDDLTM). Data were collected from 210 survey questionnaires and analyzed through the PLS-SEM model. Five factors were included in the research model: (1) performance expectancy, (2) effort expectancy, (3) social influence, (4) information technology infrastructure, and (5) trust in technology. The results showed that all factors had a positive impact on the usage behavior, in which social influence was the factor with the strongest impact. At the same time, the study also confirmed the close relationship between intention to use and actual usage behavior. These findings contribute to the theoretical basis of technology acceptance behavior in the field of smart tourism and provide practical evidence for product design, marketing strategy planning, and destination management. The research results are not only meaningful in Khanh Hoa but can also be applied in digital transformation strategies and smart tourism ecosystem development in other localities.