Hue University Journal of Science: Economics and Development

The influence of green leadership on hotel employees’ pro-environmental behavior in Thua Thien Hue province

Hoang Trong Hung, Hoang La Phuong Hien, Hoang Ba Loc — Fri, 29 Mar 2024 00:00:00 +0000

The aim of this study is to investigate the impact of green leadership on pro-environmental behavior amongst hotel employees in Thua Thien Hue province. Based on data from 397 hotel employees in Thua Thien Hue province, Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were applied to analyze the data. The results found that green leadership has a direct impact on organizational green culture, employee green commitment, thereby influencing hotel employees’ pro-environmental behavior. Organizational green culture and employee green commitment play as full mediations on the relationship between green leadership and hotel employees’ pro-environmental behavior. Based on the findings, some managerial implications to promote hotel employees’ pro-environmental behavior have been recommended.

Factors affecting Vietnam's exports to the European Union in the context of EVFTA

Phan Thanh Hoan, Duong Thi Dieu My, Nguyen Thi Le Huong — Fri, 29 Mar 2024 00:00:00 +0000

This study examines the factors influencing Vietnam's exports to the European Union (EU) under the EU-Vietnam Free Trade Agreement (EVFTA) using the gravity model in international trade. The results obtained from the model reveal that the size of the economies, income disparities, and geographical distances between Vietnam and the EU significantly affect their trade. Conversely, exchange rates negatively impact bilateral trade, while tariffs do not show a statistically significant correlation in the model. Based on these findings, the research proposes policy recommendations aiming at boosting Vietnam's exports to the EU.

The effect of hybrid rice seeds adoption on the technical efficiency of rice farmers in Vietnam

Nguyen Thi Thuy Hang, Le Nu Minh Phuong, Pham Xuan Hung, Hoang Thanh Long — Fri, 29 Mar 2024 00:00:00 +0000

Agricultural technology adoption is one of the crucial factors to increase the productivity and efficiency of agricultural production in developing countries. This study analyzes the effect of hybrid rice seeds adoption on the technical efficiency of rice farmers in Vietnam by using the dataset of the Vietnam Household Resource Access Survey 2018 (VARHS 2018). The paper employs the stochastic production frontier analysis (SFA) method with two stages including the production function model and inefficiency model to examine the influence of the hybrid rice seeds adoption on the technical efficiency of rice production. The estimation results show that the adoption of hybrid rice varieties increases the level of technical efficiency. In addition, the results show that the group of households adopting the hybrid rice seeds has higher productivity and technical efficiency levels than the non-adopters. From the results above, we suggest relevant policy implications to enhance the adoption of hybrid rice seeds and farmers' access to better inputs.

Evaluate the integration performance of text-to-speech artificial intelligence systems for supporting visually impaired students in the smart university model

Nguyen Thanh Tuan, Nguyen Dinh Hoa Cuong — Fri, 29 Mar 2024 00:00:00 +0000

People with disabilities have been facing difficulties and barriers in terms of inclusive education, especially at the undergraduate level. In recent years, building and applying the smart university model based on the development of science, technology, and engineering has gradually opened up learning opportunities for disabled people. This study evaluated text-to-speech systems and conducted performance experiments on the integration ability of the smart university model in order to better support visually impaired students in Vietnam’s universities. Along with this, it also showed a suitable roadmap for integrating text-to-speech artificial intelligence systems into the smart university model for Vietnam’s universities.

The application of lecimancer in analyzing the difficulties in the production of specialties and souvenirs in Thua Thien Hue

Tran Thi Ngoc Lien, Le Ha Minh Nhat — Fri, 29 Mar 2024 00:00:00 +0000

This study was conducted from data collected through in-depth interviews with 21 producers of specialties and souvenirs in Thua Thien Hue. The primary goal is to evaluate the difficulties in producing specialties and souvenirs in Thua Thien Hue. The interview data were subsequently encoded using Leximancer 5.0 software. The results reveal that the producers of specialties and souvenirs in Thua Thien Hue are currently facing five main challenges, including (1) lack of design creativity, (2) lack of funding, (3) lack of human resources, (4) product branding infringement, and (5) weakness in promotional strategy.

The fluctuating price of residential land in the central and peri-urban areas of Hue City

Le Huu Ngoc Thanh, Duong Quoc Non, Pham Thi Thao Hien, Nguyen Huu Ngu — Fri, 29 Mar 2024 00:00:00 +0000

This paper aims to identify the fluctuation of residential land prices in the central and peri-urban areas of Hue City by collecting the state and market prices from 2018 to 2022. Our result indicated that the state land price has adjusted many times but is still low, the price of central areas fluctuated between 1 and 15 million VND/m², while in the peri-urban areas, it altered between 0.41 and 6.24 million VND/m². The market’s land price ranged from 9–75 million VND/m² in central and peri-urban areas from 5 to 55 million VND/m². There were numerous fluctuations in the period 2018 - 2022 due to the Covid-19 epidemic, increased bank interest rates, and alterations in administrative boundaries. The residential land prices of peri-urban exhibited an upward trend from 2018 to 2021 but declined in 2022 compared to the central area. Peri-urban areas experienced more pronounced fluctuations in prices compared to central areas, with the difference in land prices between the market and state still notably high. In particular, there were substantial differences in the land prices located in the second, third, and fourth positions. Simultaneously, the research has put forward several solutions aimed at determining residential land prices regulated by the state to align more closely with market prices.

User-generated content and destination images: A bibliometric analysis

Nguyen Thi Minh Nghia, Tran Huu Tuan — Fri, 29 Mar 2024 00:00:00 +0000

Social networks with content shared by tourists or users who have experienced tourism services are considered the primary source of information that forms the image of a tourism destination. Many studies have explored the relationship between user-generated content (UGC) and destination images. This article aims to review research on UGC and tourism destination images based on the bibliometric analysis method, analyzing data from 89 documents, including journal articles, conference proceedings, and book chapters obtained from the Scopus scientific database from 2010 to 2023. VOSviewer and Excel software are utilized to analyze the database. Co-citation and co-keyword analyses were performed to identify the foundation theory and the topic’s research directions. Among the findings, the article identifies that the research on UGC and destination images is still in its early stages; studies have mainly focused on content discovery, and there is still debate about the impact of UGC on tourism destination images.

The Effects of Personal Values on Responsible Tourism Behavioral Intention: A Case Study of the Dong Thap Muoi Region

Nguyen Anh Loi, Sui Nghiep Phat — Fri, 29 Mar 2024 00:00:00 +0000

Responsible tourism is being developed as a vital product by many destinations all over the world. This study combines two foundational theories, the Theory of Reasoned Action and the Push & Pull Theory, to measure the impact of personal values on travelers’ attitudes towards responsible travel and determine the relationships between factors in the model. This study conducted a survey of 222 respondents at tourist sites in the Dong Thap Muoi region. The authors utilized the exploratory factor analysis (EFA) method and tested the hypothesis using a linear structural model approach with SmartPLS 4.0 software. The findings show that personal values (particularly intrinsic values) positively influence travelers’ motivation and behavior towards responsible tourism. Meanwhile, the study also found that internal personal values have an indirect impact on responsible travel behavioral intention through two intermediate variables: travel motivation and tourist attitudes.

The influence of market orientation on the business performance of small and medium-sized enterprises in Hue City

Nguyen Thi Tra My, Nguyen Thi Xuan Diem, Hoang Trong Hung — Fri, 29 Mar 2024 00:00:00 +0000

This study aims to evaluate the impact of market orientation on the performance of small and medium-sized enterprises (SMEs) in Hue City, thereby proposing strategies to improve their business performance. Based on the survey results from 130 SMEs using a convenient method and structural equation modelling (SEM), the study shows three factors that directly affect the business results of SMEs as follows: competitor orientation (COO), inter-functional coordination (IC), and customer orientation (CUO). The influence level of three factors on SMEs’ business performance does not differ too much, but the inter-functional (IC) factor has the highest impact coefficient. Moreover, the study also demonstrated that COO, IC, and CUO factors have an indirect impact on the business results of SMEs through the mediator of competitive advantage (CA).

Factors influencing the academic performance of students enrolled in the Faculty of Accounting and Finance, University of Economics, Hue University

Hoang Thi Kim Thoa, Hoang Ngoc Ky Duyen — Fri, 29 Mar 2024 00:00:00 +0000

This study aims to assess and analyze the factors that affect the student’s academic performance enrolled in the Faculty of Accounting and Finance, University of Economics, Hue University. Data collected from the student records was used to estimate the marginal effects of the factors influencing student’s results by multivariate linear regression. The findings indicate that gender, training majors, entrance scores, and academic year affect the student’s achievement at a statistical significance of 1%.

Risk spillovers between the Vietnamese dong and key Asian currencies before and during the Covid-19 pandemic

Le To Minh Tan, Nguyen Manh Tuan, Phan Thanh Hoan — Fri, 29 Mar 2024 00:00:00 +0000

This research utilizes the framework of forecast error variance decomposition to examine the extent of risk spillovers between the Vietnamese dong (VND) and vital Asian currencies before and during the Covid-19 pandemic. The findings show that, in general, the risk contagion between the VND and other crucial Asian currencies in the study is modest. Second, the intensity of risk spillovers is not constant but varies over time, spiking significantly when Covid-19 became a pandemic. Third, the VND is a net-risk receiver currency, especially from stronger currencies such as KRW, SGD, or JPY, and becomes more vulnerable during the disease occurrence.

The economic efficiency of organic rice contract farming: case study in Phong Hien commune, Phong Dien district, Thua Thien Hue province

Fri, 29 Mar 2024 00:00:00 +0000

A random survey of 85 farmers engaging in organic rice contract farming was conducted in Phong Hien Commune, Phong Dien District, Thua Thien Hue Province. The economic accounting and quantile regression methods are applied to quantify the economic efficiency of households and the factors that affect annual revenue in the various quantiles. The findings show that the average annual profit of farmers is 0.709 million VND/ 500 m². The revenue-to-total cost ratio in all cropping seasons is greater than 1, indicating that farmers are profitable and their profit margin is 17%. Moreover, an average family labor contribution generates a profit of 179 thousand VND/ 500 m². The results of quantile regression at 75% show that the annual revenue of households is positively affected by two factors: education and the interaction of cultivated area and family labor cost. Improving the economic effeciency of farming household hinges on their ability to effectively utilize and allocate expenses, optimize the costs of purchasing organic fertiliser, and harmonizing production scale with labor utilization sourced from within the family. This research contributes empirical evidence in support of planning the development of organic rice production in Thua Thien Hue Province.