SATISFACTION ON QUALITY OF HEALTH CARE SERVICES AT HUE UNIVERSITY HOSPITAL
This study focuses on examining the patient's satisfaction on quality of health care services at Hue University Hospital. Data were collected from 200 patients. The scale of measuring the quality of health care services was developed based on the SERVQUAL scale. Reliability and validity of the scale were evaluated by Cronbach’s Alpha and Exploratory Factor Analysis (EFA). Results from multi linear regression shows that there are six components playing an important role in the contribution of patient's satisfaction, in which highest impact on patient's satisfaction is Assurance (0.403), following is Tangible (0.208), Price (0.184), Image (0.170), Trust (0.160) and Reliability (0.100).
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