A STUDY OF FACTORS AFFECTING THE COMPETITVE CAPACITY OF “19 FORESTRY JOINT STOCK COMPANY” IN BINH DINH PROVINCE
Abstract
Competitive capacity of an enterprise is a matter of business that managers are always interested in. This article aims to assess the current real competitiveness of the “19 forestry joint stock company” by analyzing the external and internal competitive factors of the company, thereby determining how strongly these factors affect the company’s competitive capacity. Applying the exploratory factor analysis (EFA) and multiple linear regression, the study has found 7 external factors and 5 internal factors that significantly affect the company’s competitive capacity. These findings are expected to be useful for the company in particular and for the whole sector in general to find out the appropriate strategies to improve their competitiveness.
References
. Furniture’s Export of Vietnam: a competitive problem with Malaysia, Journal of Viet Wood, (2001).
. Le Van Huy, Instructions for using SPSS in marketing research, The Economic College of Danang, Danang, 2007.
. Hoang Trong, Chu Nguyen Mong Ngoc, Analysis of research data with SPSS, Hong Duc Publisher, HCM City, 2008.
. Michael Porter, Competitive Strategy, Free Press, 1985.
. Nguyen Khoa Khoi, Dong Thi Thanh Phuong, Management of Strategy, Stastical Publisher, Hanoi, 2008.
. Nguyen Vu, Opportunity and Challenges for wood expert, Journal of Viet Wood, (2011).
