FACTORS AFFECTING STUDENT SATISFACTION IN BLENDED LEARNING: CASE STUDY OF HUE UNIVERSITY - SCHOOL OF HOSPITALITY AND TOURISM

Abstract

Blended learning is a flexible teaching organization, a "thorough" combination between online and traditional learning. The effective implementation of a blended learning framework needs to be considered from the learners' side. Consequently, this study examines the opinions of 122 students who have taken blended learning courses to identify the factors that positively affect student satisfaction including (1) Face-to-face learning, (2) Playfulness and usefulness of online learning, (3) Perceived ease of use of an online learning system. The management implications to enhance student satisfaction with blended learning at the School of Hospitality and Tourism are proposed.

https://doi.org/10.26459/hueunijssh.v130i6E.6222

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