FACTORS INFLUENCING 12TH GRADE STUDENT’S DECISIONS TO CHOOSE THE UNIVERSITY OF ECONOMICS, HUE UNIVERSITY IN THUA THIEN HUE PROVINCE
PDF

Keywords

12th grade students
factors influencing decisions
University of Economics

Abstract

This study examines factors influencing decisions to choose the University of Economics, Hue University among 12th grade students in Thua Thien Hue Province. The quota sampling technique is applied to collect 200 students  enrolled in the University of Economics, Hue University.  Research results of multiple linear regression models show that university characteristics, employability potential offered by the major, reference groups, communication activities, and personal characteristics of students are five factors affecting 12th grade students' choice of the University of Economic, Hue University.

https://doi.org/10.26459/hueunijed.v130i5B.6293
PDF

References

  1. Nu Vuong (2021), Mistakes when choosing university, Thanh Nien Electronics Newspapers, https://thanhnien.vn/giao-duc/cac-sai-lam-can-tranh-khi-dang-ky-nguyen-vong-1369853.html, accessed 11/05/2021.
  2. Thuy Linh (2018), Vietnam has exceeded the target number of universities, Retrieved from Vietnam Education Electronics Magazine, https://giaoduc.net.vn/giao-duc-24h/viet-nam-da-vuot-so-luong-truong-dai-hoc-theo-muc-tieu-de-ra-post193670.gd, accessed 15/03/2021.
  3. Drucker, P. F. (1954), The Practice of Management (1 ed.),Harper & Roe, USA.
  4. Kotler, P. (2003), Marketing insights from A to Z (1 ed.), John Wiley & Sons, USA.
  5. Kotler, P., Gary, A., & Marc, O. O. (2018), Principles of Marketing (17 ed.), Pearson, USA.
  6. Solomon, M. R. (2017), Consumer Behavior: Buying, Having, and Being (12 ed.), Pearson, England.
  7. Schiffman, L. G., & Wisenblit, J. L. (2015), Consumer Behavior (11 ed.), Pearson, USA.
  8. Vu Huy Thong, Nguyen Ngoc Quang, Nguyen Thi Tam, Pham Thi Huyen and Pham Hong Hoa (2010), Textbook on Consumer Behavior, National Economics University Publisher.
  9. Neal, C., Quester, P., & Hawkins, D. (2004), Consumer behaviour, implications for Marketing strategy (4 ed.), McGraw-Hill, Australia.
  10. Peter, J. P., & Olson, J. (2002), Consumer behavior and Marketing strategy (6 ed.), McGraw-Hill, Australia.
  11. Chapman, D. W. (1981), A Model of Student College Choice, Ohio State University Press, 52(5), 490–505.
  12. Tran Van Qui and Cao Hao Thi (2009), Factors affecting high school students' decision to choose a University, Journal of Science and Technology Development, 12(15), 87–102.
  13. Nguyen Minh Ha, Huynh Gia Xuyen and Huynh Thi Kim Tuyet (2011), The factors influencing student’s choice of Ho Chi Minh City Open University, Scientific Journal of Ho Chi Minh City Open University, 6(2), 107–117.
  14. Nguyen Ngoc Thi Kim Loan (2017), Factors affecting the decision of 12th grade students to choose a university, Lac Hong Science Journal, 11/2017, 134–140.
  15. Vu Thi Hue, Le Dinh Hai, & Nguyen Van Phu (2017), Apply the exploratory factor analysis method in the research of factors that influence the high school student’s decision to study at the University of Forestry's Branch in Dong Nai province, Journal of Forestry Science and Technology, 4, 172–180.
  16. Hossler, D., & Gallagher, K. S. (1987), Studying Student College Choice: A Three-Phase Model and the Implications for Policymakers, College and University, 62(3), 207–221.
  17. Burns, M. J. (2006), Factors influencing the college choice of African-American students admitted to the College of Agriculture, Food and Natural Resources, University of Missouri-Columbia, USA.
  18. Luu Chi Danh and Lam Ngoc Le (2018), Factors affecting first-year students' choice of Van Lang University, Science Journal of Van Lang University, 12, 85–93.
  19. Cabrera, A. F., & Nasa, S. M. (2000), Understanding the College-Choice Process, New Directions For Institutional Research, 107, 5–22.
  20. Washburn, S. G., Garton, B., & Vaughn, P. (2000), Factors Influencing College Choice of Agriculture Students College-Wide Compared with Students Majoring in Agricultural Education, University of Florida, USA.
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Copyright (c) 2021 Array