Vol. 133 No. 5B (2024)

Published June 28, 2024

https://doi.org/10.26459/hueunijed.v133i5B

Hue University Journal of Science: Economics and Development

Original Article

Nguyen Hong Quan, Nguyen Thuy Linh, Tong Bao Ngoc, Nguyen Duong Thuy Linh, Hoang Thi Minh Nguyet

05–26

Brand equity of e-newspapers in Vietnam: from brand satisfaction to brand loyalty

Tran Thi Ngoc Lien

27–41

Shopping behavior of domestic tourists when visiting Hue regarding local specialties and souvenirs

Nguyen Thi Minh Nghia, Tran Huu Tuan

43–60

Response strategy of Thua Thien Hue hotel businesses in crisis management: A case study of the COVID-19

Vo Thi Ngan, Pham Dinh Khang

61–81

Factors influencing online booking decisions by tourists on Booking.com at 4-star hotels in Hue City

Nguyen Ho Phuong Thao

83–103

The impact of CEO traits on firms' risk-taking: A case study of listed companies in Vietnam

Do Thi Hong Can, Ho Thi Thuy Nga

105–119

A study on the unethical behavior of accountants in Vietnam

Ho Thi Huong Lan

121–141

Students’ experience with higher education: A case study of the University of Economics, Hue University

Ha Ngoc Long, Le Van Phuc, Truong Tan Quan, Do Song Huong, Nguyen Hoang, Thai Thi Van Anh

143–161

Influence factors on the intention to use technology for compliance with business process among employees at the Vietnam Joint Stock Commercial Bank for Industry and Trade branches in Thua Thien Hue

Huynh Diep Tram Anh, Ha Nam Khanh Giao, Mai Le Quyen

163–183

Impact of technology attributes on tourists' smart tourism experience: a literature review