Consumer purchase intention towards tea products with environmentally friendly packaging in Hue city

Keywords

ý định mua
sản phẩm trà
bao gói sản phẩm thân thiện với môi trường purchase intention
tea products
environmentally friendly packaging

Abstract

This study investigates the trend of consumption of tea products with different packaging types, and identifies the impacts of consumers’ awareness towards the environment and interest towards policies encouraging the consumption of products with environmentally friendly packaging on the purchasing intention. Results of a survey with 160 consumers in Hue City showed that environmental awareness and interest towards policies encouraging the consumption of products with environmentally friendly packaging have positive effects on the purchase intention of tea products with environmentally friendly packaging. Furthermore, purchase intention tends to increase among young consumers with a medium-high income level. Based on the results, recommendations are proposed to impulse the purchasing intention towards tea products with environmentally friendly packaging.

https://doi.org/10.26459/hueunijed.v131i5C.6786

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