FACTORS AFFECTING THE VOLUNTARY SOCIAL INSURANCE PARTICIPATION INTENTION: THE CASE OF SMALL TRADERS IN HO CHI MINH CITY
Vol. 132 No. 5B (2023), Original Article
Vol. 132 No. 5B (2023)

FACTORS AFFECTING THE VOLUNTARY SOCIAL INSURANCE PARTICIPATION INTENTION: THE CASE OF SMALL TRADERS IN HO CHI MINH CITY

Original Article
https://doi.org/10.26459/hueunijed.v132i5B.6934
Published 2023-11-28
Nguyen Thanh Nhan
Office of the People’s Council and the People’s Committee of Ben Luc district, 213, National Highway 1, Ben Luc district, Long An, Vietnam
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Keywords

Ho Chi Minh City
intention
insurance
SEM
TAM
TPB

Abstract

This study aims to evaluate the factors affecting voluntary social insurance participation of small traders. The proposed research model was based on merging Theory of Planned behavior (TPB) and Technology acceptance model (TAM) to examine how to form the participating voluntary social insurance intentions. The research sample was taken from 322 people who are small traders in Ho Chi Minh City. The results of data analysis (CB-SEM technique) show that attitude is an important factor affecting intention. Other factors in TAM and TPB also significantly influence voluntary social insurance participation intention. In the conclusion of this study, implications for voluntary social insurance policies were presented.

https://doi.org/10.26459/hueunijed.v132i5B.6934
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