FACTORS INFLUENCING RESIDENTS’ PARTICIPATION IN AGRITOURISM DEVELOPMENT: INSIGHT OF CAN THO CITY, VIETNAM
Vol. 134 No. 5D (2025), Original Article
Vol. 134 No. 5D (2025)

FACTORS INFLUENCING RESIDENTS’ PARTICIPATION IN AGRITOURISM DEVELOPMENT: INSIGHT OF CAN THO CITY, VIETNAM

Original Article
https://doi.org/10.26459/hueunijed.v134i5D.7719
Published 2025-05-30
Nguyen Thi Huynh Phuong
School of Hospitality and Tourism - Hue University, 22 Lam Hoang St., Hue, Vietnam
Hoang Thi Dieu Thuy
University of Economics, Hue University, 99 Ho Dac Di St., Hue, Vietnam
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Keywords

factors
residents’ participation
agritourism
Thot Not
Vinh Thanh

Abstract

This study enhances theoretical understanding by developing an integrated analytical framework that examines the impact of physical capital, human capital, social capital, and government policies on perceived benefits and residents’ participation in agritourism. To validate the research model, a survey was conducted, and Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze 163 observations. The findings reveal that residents' perceptions of agritourism benefits significantly and positively influence their participation in tourism development activities. Furthermore, physical capital, human capital, social capital, and government support policies positively affect these perceptions, with government policies being the most influential. Based on these results, the study highlights the need to enhance residents' capabilities, promote local collaboration, and implement effective policies to foster participation and sustainable tourism development.

https://doi.org/10.26459/hueunijed.v134i5D.7719
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