Abstract
This study enhances theoretical understanding by developing an integrated analytical framework that examines the impact of physical capital, human capital, social capital, and government policies on perceived benefits and residents’ participation in agritourism. To validate the research model, a survey was conducted, and Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze 163 observations. The findings reveal that residents' perceptions of agritourism benefits significantly and positively influence their participation in tourism development activities. Furthermore, physical capital, human capital, social capital, and government support policies positively affect these perceptions, with government policies being the most influential. Based on these results, the study highlights the need to enhance residents' capabilities, promote local collaboration, and implement effective policies to foster participation and sustainable tourism development.
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