This Factors affecting tourists' decision to use smart travel applications in Khanh Hoa
Vol. 134 No. 5C (2025), Original Article
Vol. 134 No. 5C (2025)

This Factors affecting tourists' decision to use smart travel applications in Khanh Hoa

Original Article
https://doi.org/10.26459/hueunijed.v134i5C.7998
Published 2025-10-01
Le Chi Cong
Nha Trang University, 02 Nguyen Đinh Chieu St., Khanh Hoa, Vietnam
Dang Ngoc Giao
Nha Trang University, 02 Nguyen Đinh Chieu St., Khanh Hoa, Vietnam
PDF (Vietnamese)

Keywords

chấp nhận và sử dụng công nghệ
du lịch thông minh
khách du lịch
quyết định sử dụng
ứng dụng du lịch thông minh technology acceptance and use
smart tourism
domestic tourists
usage decision
smart tourism applications

Abstract

This study was conducted in Khanh Hoa to identify and measure factors affecting tourists' decisions to use smart tourism applications (UDDLTM). Data were collected from 210 survey questionnaires and analyzed through the PLS-SEM model. Five factors were included in the research model: (1) performance expectancy, (2) effort expectancy, (3) social influence, (4) information technology infrastructure, and (5) trust in technology. The results showed that all factors had a positive impact on the usage behavior, in which social influence was the factor with the strongest impact. At the same time, the study also confirmed the close relationship between intention to use and actual usage behavior. These findings contribute to the theoretical basis of technology acceptance behavior in the field of smart tourism and provide practical evidence for product design, marketing strategy planning, and destination management. The research results are not only meaningful in Khanh Hoa but can also be applied in digital transformation strategies and smart tourism ecosystem development in other localities.

https://doi.org/10.26459/hueunijed.v134i5C.7998
PDF (Vietnamese)

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