THE MEDIATING ROLE OF ORGANIZATIONAL TRUST IN THE RELATIONSHIP BETWEEN ORGANIZATIONAL REPUTATION AND EMPLOYEE GREEN BEHAVIOR IN THE TOURISM INDUSTRY
Vol. 135 No. 5A (2026), Original Article
Vol. 135 No. 5A (2026)

THE MEDIATING ROLE OF ORGANIZATIONAL TRUST IN THE RELATIONSHIP BETWEEN ORGANIZATIONAL REPUTATION AND EMPLOYEE GREEN BEHAVIOR IN THE TOURISM INDUSTRY

Original Article
https://doi.org/10.26459/hueunijed.v135i5A.8171
Published 2025-12-31
Ta Hoang Giang
Đại học Phan thiết
PDF (Vietnamese)

Keywords

Organizational reputation; Organizational trust; Employee green behavior. Danh tiếng tổ chức; Niềm tin tổ chức; Hành vi xanh của nhân viên.

Abstract

This study examines the mediating role of organizational trust in the relationship between organizational reputation and employee green behavior within tourism enterprises located in Xuan Huong Ward, Da Lat City, Lam Dong Province. The research emphasizes the internal psychological mechanisms through which organizational reputation is translated into environmentally responsible employee behavior. Data were collected from 367 valid surveys. The empirical results indicate that organizational reputation exerts a significant direct effect on employee green behavior and an indirect effect through organizational trust, confirming a partial mediation mechanism. In addition, servant-oriented leadership plays a moderating role by strengthening the impact of organizational reputation on organizational trust. The proposed model demonstrates substantial explanatory and predictive power, highlighting the importance of trust-building and leadership practices in fostering sustainable employee behavior in the tourism sector.
https://doi.org/10.26459/hueunijed.v135i5A.8171
PDF (Vietnamese)

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