FACTORS AFFECTING THE ADOPTION INTENTION OF ARTIFICIAL INTELLIGENCE (AI) TOOLS IN LEARNING AMONG STUDENTS AT HUE UNIVERSITY
Vol. 135 No. 5A (2026), Original Article
Vol. 135 No. 5A (2026)

FACTORS AFFECTING THE ADOPTION INTENTION OF ARTIFICIAL INTELLIGENCE (AI) TOOLS IN LEARNING AMONG STUDENTS AT HUE UNIVERSITY

Original Article
https://doi.org/10.26459/hueunijed.v135i5A.8201
Published 2026-02-25
Nguyen Phan Bao Nhi
Trường Đại học Kinh tế, Đại học Huế
Hoang Trong Hung
Hue University, University of Economics
Hoang Ngoc Than
Trường Đại học Kinh tế, Đại học Huế

Keywords

AI tools’ adoption intention, Theory of Reasoned Action, Theory of Planned Behavior, Hue University students. ý định sử dụng công cụ AI trong học tập, lý thuyết hành vi hợp lý, lý thuyết hành vi hoạch định, sinh viên Đại học Huế.

Abstract

The objective of this paper is to analyze the factors influencing AI tools’ adoption intention in the learning of students at Hue University. The framework was grounded in the integration of the theory of planned behavior (TPB) and the theory of reasoned action (TRA). Data was synthesized through direct surveys of 300 students from the member universities of Hue University, and the model was validated using structural equation modeling (SEM). The results indicate three factors, namely social influence, attitudes, and perceived behavioral control, affecting the behavioral intention. In which the attitude is influenced by perceived usefulness and perceived ease of use; these two factors directly impact attitudes and, indirectly, influence behavioral intention. Based on the research results, the study proposes some managerial implications to promote the adoption intention of AI tools more effectively in learning among students at Hue University.

https://doi.org/10.26459/hueunijed.v135i5A.8201

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