Exploring the essence of digital leadership in accommodation establishments: A qualitative study
Vol. 135 No. 5C (2026), Original Article
Vol. 135 No. 5C (2026)

Exploring the essence of digital leadership in accommodation establishments: A qualitative study

Original Article
https://doi.org/10.26459/hueunijed.v135i5C.8586
Published 2026-10-13
Nguyen Anh Duong
University of Economics, Hue University, 99 Ho Dac Di St., Hue, Vietnam
Hoang Trong Hung
University of Economics, Hue University, 99 Ho Dac Di St., Hue, Vietnam
Le Thi Phuong Thao
University of Economics, Hue University, 99 Ho Dac Di St., Hue, Vietnam
PDF (Vietnamese)

Keywords

accommodation establishments
digital leadership
qualitative research cơ sở lưu trú
lãnh đạo số
nghiên cứu định tính

Abstract

The concept of leadership has changed significantly in the digital age, leading to the emergence of digital leadership. However, because digital leadership is still a relatively new topic, researchers do not yet agree on a single definition. This study aims to fill that gap by exploring the core dimensions of digital leadership using a qualitative approach from the perspectives of hotel managers in Vietnam and academic researchers. Qualitative data were gathered from 16 participants across four discussion groups. Using a competency-based approach, the findings reveal five core dimensions of digital leadership in accommodation establishments: digital vision-building competency, digital inspiration competency, digital organizing competency, digital adaptability competency, and digital culture-building competency. This study adds to the existing literature on digital leadership while helping hotel managers improve their operational efficiency. 

https://doi.org/10.26459/hueunijed.v135i5C.8586
PDF (Vietnamese)

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