NGHIÊN CỨU CÁC YẾU TỐ RỦI RO CỦA CHỦ NHÀ HOMESTAY SỬ DỤNG AIRBNB: TRƯỜNG HỢP TẠI THÀNH PHỐ HUẾ

Abstract

Tóm tắt: Airbnb là một nền tảng trực tuyến cho phép các cá nhân cho thuê nhà riêng hoặc phòng cho người khác trong một thời gian nhất định. Tuy nhiên, mô hình kinh doanh Airbnb mở ra nhiều rủi ro cho cả chủ nhà và khách lưu trú. Nghiên cứu này tập trung tìm hiểu những rủi ro tiềm ẩn mà chủ nhà homestay Airbnb tại Huế nhận thức được khi áp dụng mô hình kinh doanh mới này. Kết quả phân tích nhân tố khám phá đối với dữ liệu thu thập từ 60 ý kiến của chủ nhà homestay tại thành phố Huế cho thấy các chủ nhà homestay nhận thức về 3 nhóm rủi ro khi áp dụng mô hình kinh doanh Airbnb là (1) Rủi ro tài chính, (2) Rủi ro dịch vụ, (3) Rủi ro an ninh và an toàn. Từ đó một số hàm ý quản lý nhằm hạn chế những rủi ro trên cho các chủ nhà bao gồm đặt ra những quy tắc rõ ràng đối với khách thuê phòng nhằm đảm bảo an toàn cho chủ nhà, cung cấp chất lượng dịch vụ đúng với với mong đợi của khách có thể giảm thiểu các rủi ro liên quan đến dịch vụ và tuân thủ theo đúng các quy định thanh toán của Airbnb có thể làm giảm những lo lắng của chủ nhà liên quan đến rủi ro tài chính.

Từ khóa: Airbnb; chủ nhà; phân tích nhân tố khám phá; rủi ro dịch vụ; rủi ro tài chính; rủi ro an ninh và an toàn

https://doi.org/10.26459/hueuni-jed.v129i5B.5732

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