Abstract
This study aims to identify the factors influencing the real estate investment decisions of residents in Hue City. Utilizing secondary data and a primary survey of 150 respondents via questionnaires, the research employed a 5-point Likert scale comprising 27 observed variables across five independent factor groups (legal aspects, location, potential, spirituality, and environment) and three observed variables for the dependent variable (investment decision). The results indicate that the scale possesses high reliability (Cronbach’s Alpha > 0.7), and the data is suitable for Exploratory Factor Analysis (EFA), with a total variance extracted of 61.536%. Multiple linear regression analysis demonstrates that the model is statistically significant (Adjusted $R^2$ = 0.730; Sig. < 0.05), with no evidence of multicollinearity or autocorrelation. All five factors positively impact investment decisions, with the degree of influence in descending order: spirituality (β = 0.295; 25.4%), potential (β = 0.261; 22.5%), environment (β = 0.246; 21.2%), legal aspects (β = 0.244; 21.0%), and location (β = 0.161; 13.9%).