Exploring aspects of Hue culinary experience of domestic tourists
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ẩm thực Huế
khách du lịch nội địa
trải nghiệm ẩm thực culinary experience
domestic tourists
Hue cuisine


Although the local cuisine in many tourist destinations has played an important role in attracting tourists, and the local culinary experience could significantly influence tourists’ behaviours, the topic of the culinary experience of tourists has just emerged in the tourism literature in Vietnam. Through the case of Hue cuisine, this study aims to explore aspects of the culinary experience of tourists using the Experience Economy framework. Based on the qualitative data obtained in semi-structured interviews with twenty domestic tourists, the thematic analysis results show that four themes emerged in the culinary experience with Hue traditional cuisine. They include esthetics, education, escapism and entertainment. Based on these findings, several recommendations are proposed to enhance the culinary experience of domestic tourists visiting Hue, such as: telling stories about Hue specialties to tourists, enabling tourists to observe or get involved in certain cooking or decorating activities, or creating attractive check-in area with Hue local food.

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