Stakeholder analysis in the value chain of ceramic products serving tourism in Phuoc Tich ancient village, Thua Thien Hue
Vol. 134 No. 5A (2025), Original Article
Vol. 134 No. 5A (2025)

Stakeholder analysis in the value chain of ceramic products serving tourism in Phuoc Tich ancient village, Thua Thien Hue

Original Article
https://doi.org/10.26459/hueunijed.v134i5A.7258
Published 2025-03-31
Nguyen Thi Nhu Hoa
School of Hospitality and Tourism, Hue University, 22 Lam Hoang St., Hue, Vietnam
Mai Le Quyen
Center for Knowledge Co-Creation and Development Research (CKC), 20 Ton That Duong Ky St., Hue, Vietnam
Hoang Thi Thanh Minh
School of Hospitality and Tourism, Hue University, 22 Lam Hoang St., Hue, Vietnam

Keywords

chuỗi giá trị
nghề gốm
du lịch
Thừa Thiên Huế value chain
pottery
tourism
Thua Thien Hue

Abstract

This article focuses on analyzing the links between actors in the value chain of ceramic products for tourism at the ancient Phuoc Tich village. To achieve this objective, the article applies a value chain approach in tourism based on the supply chain logic. From this, the article identifies five main stages in the value chain of ceramic products in Phuoc Tich village. Specifically, the article focuses on the ceramic craft activities that serve tourism services, the article analyzes the horizontal and vertical connections between the actors in this value chain. Overall, the links within the value chain of the ceramic craft products at Phuoc Tich are still loose and lack systematization. Finally, the article proposes several solutions to promote the linkage among actors, thereby upgrading the value chain of ceramic products for tourism in the ancient Phuoc Tich village.

https://doi.org/10.26459/hueunijed.v134i5A.7258

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