Network structure of tourist attractions in Hue city: A social network analysis approach
Vol. 134 No. 5B (2025), Original Article
Vol. 134 No. 5B (2025)

Network structure of tourist attractions in Hue city: A social network analysis approach

Original Article
https://doi.org/10.26459/hueunijed.v134i5B.7843
Published 2025-06-30
Huynh Thi Hong Hanh
University of Education, Hue University, 34 Le Loi St., Hue, Vietnam
Hoang Thi Kim Thoa
University of Economics, Hue University, 99 Ho Dac Di St., Hue, Vietnam
Nguyen Manh Hung
University of Economics, Hue University, 99 Ho Dac Di St., Hue, Vietnam
Phan Thi Thu Huong
University of Economics, Hue University, 99 Ho Dac Di St., Hue, Vietnam
PDF (Vietnamese)

Keywords

cấu trúc mạng lưới các điểm du lịch
phân tích mạng xã hội
Huế network structure of tourist attractions
social network analysis
Hue

Abstract

This research utilizes the Social Network Analysis (SNA) approach to identify and evaluate the network structure linkage of tourist attractions in Hue City, based on the survey data from 241 tourists. The results indicate that the network structure is concentrated, with the Imperial City, Thien Mu Pagoda, An Dinh Palace, Tu Duc Tomb, Minh Mang Tomb, and Dong Ba Market playing a key role in tourist itineraries. Structural equivalence and brokerage analysis continuously validate the integrative function of central nodes while clarifying the clustering of attractions based on movement behavior. When analyzing the interregional destination network, it is noticeable that central provinces such as Da Nang and Quang Nam emerge as key connecting hubs. The findings provide practical insights for designing integrated travel routes, optimizing tourism products, and informing sustainable tourism development strategies for Hue and the central region of Vietnam.

https://doi.org/10.26459/hueunijed.v134i5B.7843
PDF (Vietnamese)

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