Analyzing the factors influencing residents’ support for sustainable tourism development: Evidence from Quang Ngai
Vol. 134 No. 5C (2025), Original Article
Vol. 134 No. 5C (2025)

Analyzing the factors influencing residents’ support for sustainable tourism development: Evidence from Quang Ngai

Original Article
https://doi.org/10.26459/hueunijed.v134i5C.7997
Published 2025-10-01
Phan Thanh Vinh
School of Hospitality and Tourism - Hue University, 22 Lam Hoang St., Hue, Vietnam
Le Thanh An
University of Economics, Hue University, 99 Ho Dac Di St., Hue, Vietnam
Dang Van My
University of Finance - Marketing, 778 Nguyen Kiem St., Duc Nhuan Ward, Ho Chi Minh City, Vietnam
PDF (Vietnamese)

Keywords

quality residents’ of life
sustainable tourism
local residents' attachment
local residents' participation
support for sustainable tourism development chất lượng cuộc sống của cư dân
du lịch bền vững
gắn bó của cư dân địa phương
sự tham gia của cư dân địa phương
ủng hộ phát triển du lịch bền vững

Abstract

This study investigates the factors influencing residents’ support for sustainable tourism development in Quang Ngai Province, Vietnam. The research model is grounded in Social Exchange Theory (SET), Place Attachment Theory (PAT), and Community-Based Tourism Theory (CBT), and hypothesizes relationships among residents’ participation, place attachment, perceived benefits, quality of life, and support for sustainable tourism development. Valid data collected from 310 local residents were analyzed using the PLS-SEM approach. The results indicate that residents’ participation positively affects both place attachment (β = 0.32) and support for sustainable tourism development (β = 0.29). Notably, quality of life emerges as the strongest predictor of support (β = 0.42). These findings highlight the pivotal role of residents’ participation and quality of life in fostering positive attitudes and strengthening community support for sustainable tourism development.

https://doi.org/10.26459/hueunijed.v134i5C.7997
PDF (Vietnamese)

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