H Destination image and tourist behavioral intention: A need for an integrated framework?
Vol. 135 No. 5A (2026), Tourism - Culture - Sustainability
Vol. 135 No. 5A (2026)

H Destination image and tourist behavioral intention: A need for an integrated framework?

Tourism - Culture - Sustainability
https://doi.org/10.26459/hueunijed.v135i5A.8202
Published 2026-03-13
Thị Nga Tôn
Sở Y tế - thành phố Huế

Abstract

Destination image and tourist intention constitute one of the core research themes in tourism studies. By employing a systematic review of the existing literature on the relationship between destination image and tourist intention and the assistance from MAXQDA software, this study successfully synthesizes the foundational body of knowledge in this domain. The findings indicate that destination image plays a critical role in shaping tourists’ behavioral intentions and serves as a powerful competitive instrument for fostering favorable tourist behaviors toward destinations, thereby enhancing destination brand equity. This article proposes a comprehensive conceptual framework of the relationship between destination image and tourists’ behavioral intentions, incorporating empirically validated mediating and moderating factors. The results provide valuable insights for both tourism scholars and practitioners by offering a deeper understanding of the complexity of destination image in influencing tourists’ intentions.

https://doi.org/10.26459/hueunijed.v135i5A.8202

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