Vol. 135 No. 5D (2026)

Published June 16, 2026

https://doi.org/10.26459/hueunijed.v135i5D

Hue University Journal of Science: Economics and Development

Original Article

Mai Thuan Loi, Nguyen Thi Van Hanh, Nguyen Thi Thanh Nga

101-112

Making sense of sustainability abroad: How international tourists interpret and practice sustainable behaviors in Ho Chi Minh City

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Dang Thi Phuoc Toan, Le Chi Cong, Nguyen Van Ngoc

75-99

Exploring the nexus between corporate social responsibility and employee green behaviour: a bibliometric and interpretive review

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Nguyen Thi Minh Phuong

05-25

Does income diversification improve household consumption expenditure? Evidence from rural central Vietnam

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Bui Thi Thanh Nga, Hoang Trong Hung, Nguyen Thi Tra My

27-40

Exploring the relationship between AI service quality dimensions and consumers’ perceived competence: a study in the online retail industry

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Luong Thanh Hang, Pham Thi Kim Ngoc, Dang Thi Thanh Hai

41-56

Factors affecting the choice of hybrid working: an empirical study of interns in economic in Ha Noi

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Nguyen Thi Thu Ha, Nguyen Van Thich, Dang Truong Thanh Nhan

Factors influencing trust in sellers, trust in community and fashion purchase intention in social commerce in Viet Nam

Phan Thi Bich Hang, Nguyen Thi Hong Ngoc, Nguyen Van Anh

57-73

Green human resource management and employees’ green behavior in the hotel industry: the mediating role of green culture and environmental awareness

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Vu Thi Ha Nhi, Tran Phuong Uyen, Trieu Thuy Duong, Trong Do Phuong Linh, Dinh Hien Mai, Nguyen Mai Anh

How nostalgic advertising fosters generation z's citizenship behavior: evidence from the Vietnamese FMCG industry based on the S-O-R paradigm