MÔ HÌNH FRANCOPHONE FREE WALKING TOURS – ĐÁNH GIÁ LÝ THUYẾT VÀ THỰC TIỄN
Vol. 131 No. 6A (2022), Tạp chí Khoa học Đại học Huế: Khoa học Xã hội và Nhân văn
Vol. 131 No. 6A (2022)

MÔ HÌNH FRANCOPHONE FREE WALKING TOURS – ĐÁNH GIÁ LÝ THUYẾT VÀ THỰC TIỄN

Tạp chí Khoa học Đại học Huế: Khoa học Xã hội và Nhân văn
https://doi.org/10.26459/hueunijssh.v131i6A.6367
Published 2022-08-22
Thi Kim Tram TRAN
Khoa T.Pháp-T.Nga, ĐH Ngoại Ngữ - ĐHH
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Keywords

Keywords: FFWT model – cultural journey – evaluation criteria – tourism experts – French-speaking tourists Từ khóa: Mô hình FFWT – hành trình văn hóa – tiêu chí đánh giá – chuyên gia du lịch – du khách nói tiếng Pháp

Abstract

Abstract: This article introduces the results of the evaluation of the Francophone Free Walking tours model (FFWT - Free walking tour for French-speaking tourists). The FFWT model is designed based on Beur and Bramwell’s (2015) research on tourism product development. From this model, the authors develop three cultural journeys: Hué - réputation des cultures impériale et bouddhique (tour 1: Hue, the reputation of royal culture and Buddhism); Hué - rencontre des cultures occidentale et orientale (tour 2: Hue - the meeting place of Western and Eastern cultures) and Découverte des beautés mystérieuses de Hué (tour 3: Discover the mysterious beauty of Hue). Then, the authors invited five native French-speaking tourists and three tourism experts to experience and evaluate. The two evaluations, theory and practice, of three cultural journeys, show the relevance of the products as well as their benefits and feasibility. However, in order to better meet the needs of the beneficiaries (French students, French-speaking tourists, etc.), some factors of the model need to be supplemented and adjusted.

Keywords: FFWT model – cultural journey – evaluation criteria – tourism experts – French-speaking tourists

 

https://doi.org/10.26459/hueunijssh.v131i6A.6367
PDF

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