CÁC YẾU TỐ ẢNH HƯỞNG ĐẾN Ý ĐỊNH SỬ DỤNG CÁC CHƯƠNG TRÌNH E-LEARNING CỦA NGƯỜI LAO ĐỘNG DU LỊCH Ở KHU VỰC DUYÊN HẢI MIỀN TRUNG, VIỆT NAM
Tập 130 Số 5A (2021), Nghiên cứu
Tập 130 Số 5A (2021)

CÁC YẾU TỐ ẢNH HƯỞNG ĐẾN Ý ĐỊNH SỬ DỤNG CÁC CHƯƠNG TRÌNH E-LEARNING CỦA NGƯỜI LAO ĐỘNG DU LỊCH Ở KHU VỰC DUYÊN HẢI MIỀN TRUNG, VIỆT NAM

Nghiên cứu
https://doi.org/10.26459/hueunijed.v130i5A.6323
Đã xuất bản 2021-06-30
Nguyễn Thị Minh Nghĩa
Trường Du lịch, Đại học Huế, 22 Lâm Hoằng, Huế, Việt Nam
Trần Hữu Tuấn
Trường Du lịch, Đại học Huế, 22 Lâm Hoằng, Huế, Việt Nam
Nguyễn Tài Phúc
Trường Đại học Kinh tế, Đại học Huế, 99 Hồ Đắc Di, Huế, Việt Nam
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Từ khóa

e-learning
employees
behavioral intention
structural model
tourism e-learning
lao động
du lịch
ý định hành vi
mô hình cấu trúc

Tóm tắt

E-learning là cách tiếp cận giáo dục hiện đại dựa vào công nghệ, có thể cung cấp cho người lao động trong lĩnh vực du lịch cách thức học tập linh hoạt và có thể tự quyết định nhịp độ học tập của mình để đáp ứng với cường độ làm việc cao và yêu cầu đào tạo liên tục của ngành công nghiệp này. Nghiên cứu này nhằm khám phá các yếu tố ảnh hưởng đến ý định hành vi sử dụng các chương trình e-learning của người lao động trong lĩnh vực du lịch từ quan điểm mô hình chấp nhận công nghệ (TAM). Nghiên cứu tiến hành khảo sát 712 người lao động trong lĩnh vực du lịch vùng Duyên Hải miền Trung với phương pháp mô hình cấu trúc PLS-SEM đã xác định các yếu tố ảnh hưởng đến ý định hành vi sử dụng e-learning của lao động du lịch bao gồm (1) cảm nhận vui vẻ và (2) thái độ học tập e-learning. Các kết quả nghiên cứu được sử dụng nhằm đề xuất các hàm ý quản lý cho các cơ sở đào tạo nhân sự du lịch và doanh nghiệp du lịch liên quan đến việc phát triển các chương trình e-learning dành cho đối tượng là người lao động trong lĩnh vực du lịch trong tương lai.

https://doi.org/10.26459/hueunijed.v130i5A.6323
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