Destination attractiveness: a review of research approaches and proposed directions
Vol. 134 No. 5B (2025), Original Article
Vol. 134 No. 5B (2025)

Destination attractiveness: a review of research approaches and proposed directions

Original Article
https://doi.org/10.26459/hueunijed.v134i5B.7759
Published 2025-06-30
Sui Nghiep Phat
School of Hospitality and Tourism, Hue University, 22 Lam Hoang St., Hue, Vietnam
Nguyen Quoc Nghi
School of Economics, Can Tho University, 3/2 St., Xuan Khanh, Ninh Kieu, Can Tho, Vietnam
Tran Thi Ngoc Lien
School of Hospitality and Tourism, Hue University, 22 Lam Hoang St., Hue, Vietnam
PDF (Vietnamese)

Keywords

push–pull theory
destination attractiveness
content analysis
research approaches lý thuyết đẩy và kéo
khả năng thu hút của điểm đến du lịch
phân tích nội dung
phương pháp tiếp cận

Abstract

Destination attractiveness is a central concept in tourism research, playing a key role in explaining tourist behavior, motivation, and decisions. Since the 1960s, this concept has continued to attract widespread attention from academia, especially in the context of competitive and strongly developing tourism. Destination attractiveness not only determines the flow of visitors but also drives growth, enhances competitiveness, and maximizes socio-economic benefits. Based on content analysis from works published in prestigious international journals, this study systematizes six main approaches in the study of destination attractiveness. Through analyzing the advantages and disadvantages of each approach, the study proposes a new integrated model, aiming to supplement theory and improve the effectiveness of analyzing the phenomenon of attraction in the context of modern tourism.

https://doi.org/10.26459/hueunijed.v134i5B.7759
PDF (Vietnamese)

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