CÁC YẾU TỐ RỦI RO CỦA CHỦ NHÀ HOMESTAY SỬ DỤNG AIRBNB TẠI THÀNH PHỐ HUẾ
PDF

Từ khóa

airbnb
chủ nhà
phân tích nhân tố khám phá
rủi ro dịch vụ
rủi ro tài chính Airbnb
chủ nhà
phân tích nhân tố khám phá
rủi ro dịch vụ
rủi ro tài chính
rủi ro an ninh và an toàn

Tóm tắt

Tóm tắt: Airbnb là một nền tảng trực tuyến cho phép các cá nhân cho thuê nhà riêng hoặc phòng cho người khác trong một thời gian nhất định. Tuy nhiên, mô hình kinh doanh Airbnb gây ra nhiều rủi ro cho cả chủ nhà lẫn khách lưu trú. Nghiên cứu này tập trung tìm hiểu những rủi ro tiềm ẩn mà chủ nhà homestay Airbnb tại Huế nhận thức được khi áp dụng mô hình kinh doanh mới này. Kết quả phân tích nhân tố khám phá đối với dữ liệu thu thập từ 60 ý kiến của chủ nhà homestay tại thành phố Huế cho thấy các chủ nhà homestay nhận thức về ba nhóm rủi ro gồm (1) Rủi ro tài chính, (2) Rủi ro dịch vụ, (3) Rủi ro an ninh và an toàn. Từ kết quả này, một số hàm ý quản lý nhằm hạn chế những rủi ro trên cho các chủ nhà bao gồm đặt ra những quy tắc rõ ràng đối với khách thuê phòng nhằm đảm bảo an toàn cho chủ nhà, cung cấp chất lượng dịch vụ đúng với với mong đợi của khách có thể giảm thiểu các rủi ro liên quan đến dịch vụ và tuân thủ theo đúng các quy định thanh toán của Airbnb có thể làm giảm những lo lắng của chủ nhà liên quan đến rủi ro tài chính.

 

https://doi.org/10.26459/hueuni-jed.v129i5B.5732
PDF

Tài liệu tham khảo

  1. Airbnb (2018), About Us, https://www.airbnb.ca/about/about-us (accessed March 24, 2018).
  2. Bauer, R (1960), Consumer behavior as risk taking, In Proceedings of the 43rd National Conference of the American Marketing Association, Chicago, IL, USA, 15–16 June 1960.
  3. Bhatnagar, A.; Misra, S.; Rao, H.R (2000), On risk, convenience, and internet shopping behavior. Commun. ACM, 43, 98–105.
  4. Chang, H.H.; Chen, W.S (2008), The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator, Online Inf. Rev, 32, 818–841.
  5. Cohen, M.; Sundararajan (2015), A. Self-regulation and innovation in the peer to peer sharing economy, Univ. Chic. Law Rev. Online, 82, 116–133.
  6. Costello, A. B., & Osborne, J. W. (2005), Best practices in exploratory factor analysis: Four recommendations for getting the most from your analysis, Practical Assessment, Research, & Evaluation, 10, 1–9.
  7. Cunningham, S (1967), The Major dimensions of perceived risk, In Risk Taking and Information Handling in Consumer Behavior; Cox, D.F., Ed.; Harvard University Press: Cambridge, MA, USA; 82–108.
  8. Dai, B.; Forsythe, S.; Kwon, W.S (2014), The impact of online shopping experience on risk perceptions and online purchase intentions: Does product category matter? J. Electron. Commer. Res, 15, 13–24.
  9. Deale, C.S.; Crawford, A (2016), Providers’ perceptions of the online community marketplace for lodging accommodations, Tour. Hosp. Res, 0, 1–8.
  10. Deng, R.; Ritchie, B.W (2018), International university students’ travel risk perceptions: An exploratory study, Curr. Issues Tour, 21, 455–476.
  11. Ert, E.; Fleischer, A.; Nathan, M (2016), Trust and reputation in the sharing economy: The role of personal photos in Airbnb, Tour. Manag, 55, 62–73.
  12. Dolnicar, S. (2018), Unique features of peer-to-peer accommodation networks. In Sara Dolnicar (Ed.), Peer-to-peer accommodation networks, Oxford, United Kingdom: Goodfellow Publishers, 1–14.
  13. Featherman, M.S.; Pavlou, P.A (2003), Predicting e-service adoption: A perceived risk facets perspective, Int. J. Hum. Comput. Stud, 59, 451–474.
  14. Folger, J (2017), The Pros and Cons of Using Airbnb, Available online: https://www.investopedia.com/articles/personal-finance/032814/pros-and-cons-using-airbnb.asp (accessed on 25 March 2017).
  15. Frenken, K., & Schor, J. (2017), Putting the sharing economy into perspective, Environmental Innovation and Societal Transitions.
  16. Gear, A.C (2018), Host at Your Own Risk: Monitoring the Legality of Airbnb Rentals at the Platform Level, Available online: https://digitalcommons.law.msu.edu/king/274/ (accessed on 18 January 2018).
  17. Giorgianni, A (2017), 5 Things Airbnb Hosts Can Be Liable for, Available online: https://www.investopedia.com/articles/personal-finance/090915/5-things-airbnb-hosts-can-be-liable.asp (accessed on 18 November 2017).
  18. Han, Q.; Wen, H.; Feng, G.; Wu, B.; Ren, M (2016), Self-nominating trust model based on hierarchical fuzzy systems for peer-to-peer networks, Peer Peer Netw. Appl. , 9, 1020–1030.
  19. Hoshmand, M (2018), The Risk of Being a Host in the Sharing Economy, Available online: http://www.
  20. plaintiffmagazine.com/item/the-risks-of-being-a-host-in-the-sharing-economy (accessed on 15 April 2018)
  21. Jacoby, J.; Kaplan, B.L (1972), The components of perceived risk, In Proceedings of the Third Annual Conference of the Association for Consumer Research, Chicago, IL, USA, 3–5 November 1972; 382–393.
  22. Khan, M.J.; Chelliah, S.; Haron, M.S.; Ahmad, S (2017), Push factors, risks, and types of visit intentions of international medical travelers: A conceptual model. Int. J. Healthc. Manag, 10, 115–121.
  23. Kim, H.; Damhorst, M.L (2010), The relationship of body-related self-discrepancy to body dissatisfaction, apparel involvement, concerns with fit and size of garments and purchase intentions in online apparel shopping, Cloth. Text. Res. J, 28, 239–254.
  24. Kim, J.; Yoon, Y.; Zo, H (2015), Why people prticipate in the sharing economy: A social exchange perspective, In PACIS 2015 Proceedings; AISeL: Milan, Italy; p. 76.
  25. Korgaonkar, P.A.; Karson, E.J (2017), The influence of perceived product risk on consumer’s e-tailer shopping preference, J. Bus. Psychol, 22, 55–64.
  26. Lepp, A.; Gibson, H (2003), Tourist roles, perceived risk and international tourism, Ann. Tour. Res, 30, 606–624
  27. Liang, L.J.; Choi, H.C.; Joppe, M (2018), Exploring the relationship between satisfaction, trust and switching intention, repurchase intention in the context of Airbnb, Int. J. Hosp. Manag, 69, 41–48.
  28. Lu, H.P.; Hsu, C.L.; Hsu, H.Y (2005), An empirical study of the effect of perceived risk upon intention to use online applications, Inf. Manag. Comput. Secur, 13, 106–120.
  29. Mitendorf, C (2018), What Trust Means in the Sharing Economy: A Provider Perspective on Airbnb. Available online: https://aisel.aisnet.org/amcis2016/DigitalComm/Presentations/31/ (accessed on 9 February 2018).
  30. Mitendorf, C.; Ostermann, U (2017), Private vs. business customers in the sharing economy—The implications of trust, perceived risk, and social motives on Airbnb. In Proceedings of the 50th Hawaii International Conference on System Science, Waikoloa Village, HI, USA, 4–7 January 2017.
  31. Nepomuceno, M.V.; Laroche, M.; Richard, M.O (2013), How to reduce perceived risk when buying online: The interactions between Intangibility, product knowledge, brand familiarity, privacy and security concerns, J. Retail. Consum. Serv, 21, 619–629.
  32. Olya, H.G.; Altinay Gazi, Z.; Altinay Aksal, F.; Altinay, M (2018), Behavioural Intentions of Disabled Tourists for the Use of Peer-to-Peer Accommodations: An Application of fsQCA, Int. J. Contemp. Hosp. Manag, 30, 1–27.
  33. Park, S.; Tussyadiah, I.P (2017), Multidimensional facets of perceived risk in mobile travel booking, J. Travel Res, 56, 854–867.
  34. Perez, R.C.; Mafe, C.R.; Blas, S.S (2013), Social network loyalty: Evaluating the role of attitude, perceived risk and satisfaction, Online Inf. Rev, 37, 61–82.
  35. Peter, J.P.; Ryan, M.J (1976), An investigation of perceived risk at the brand level, Mark. Res, 13, 184–188.
  36. Phan Minh Hiếu; Trần Thị Ngọc Liên (2019), Ứng dụng kênh Airbnb trong kinh doanh dịch vụ lưu trú homestay tại thành phố Huế, Tạp chí Khoa học – Đại học Huế: Khoa học Xã hội Nhân văn, 128(6D), 165–179.
  37. Schor, J. (2016), Debating the sharing economy. Journal of Self-Governance and Management Economics, 4(3), 7–22.
  38. Simonian, M.A.; Forsythe, S.; Kwon, W.S.; Chattaraman, V (2012), The role of product brand image and online store image on perceived risks and online purchase intentions for apparel, J. Retail. Consum. Serv, 19, 325–331.
  39. Simpson, P.M.; Siguaw, J.A (2008), Destination word of mouth: The role of traveller type, residents, and identity salience, J. Travel Res, 47, 167–182.
  40. Verhagen, T.; Meents, S.; Tan, Y.H (2006), Perceived risk and trust associated with purchasing at electronic marketplaces, Eur. J. Inf. Syst, 15, 542–555.
  41. Woodson, G.M (2018), Airbnb Regulation in Washigton DC, Who Will It Serve? Available online: https://repository.library.georgetown.edu/handle/10822/1047123 (accessed on 28 March 2018).
  42. Yuksel, A.; Yuksel, F (2007), Shopping risk perceptions: Effects on tourists’ emotions, satisfaction and expressed loyalty intentions, Tour. Manag, 28, 703–713.
  43. Zikmund, W.G.; Scott, J.E (1974), A Multivariate analysis of perceived risk self-confidence and information sources, Assoc. Consum. Res, 1, 406–416.