Students’ experience with higher education: A case study of the University of Economics, Hue University

Keywords

higher education
University of Economics
Hue University
customer experience
student giáo dục đại học
Trường Đại học Kinh tế, Đại học Huế
trải nghiệm khách hàng
sinh viên

Abstract

This study aims to analyze students' experiences in higher education at the University of Economics, Hue University. Through a survey of 148 graduate students and the use of descriptive statistical techniques, the research findings provided insight into the experiences of students at three distinct stages of their university journey: prior to admission, throughout their studies, and post-graduation. The results indicated that, while some experiences were not particularly valued, students generally had positive opinions of university activities corresponding with each phase. The study also made managerial recommendations for improving future student experiences in terms of higher education.

https://doi.org/10.26459/hueunijed.v133i5B.7473

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