Hue University Journal of Science: Economics and Development

Current Issue

Vol. 135 No. 5A (2026)
Published October 22, 2025

Original Article

Bui Xuan Thang, Tran Huu Tuan, Than Trong Thuy, Nguyen Hai Xuan
5–25
FACTORS AFFECTING DINERS' MOTIVATION TO SHARE STREET FOOD EXPERIENCES IN HO CHI MINH CITY
https://doi.org/10.26459/hueunijed.v135i5A.8039
PDF (Vietnamese)
Ai Nhan Nguyen, Tan Quan Truong, Trong Hung Hoang
27-43
FACTORS AFFECTING THE QUALITY OF HUMAN RESOURCES IN COLLEGES
https://doi.org/10.26459/hueunijed.v135i5A.8169
PDF (Vietnamese)
Huynh Bao Chau Tran, Huynh Quang Minh Tran
45-61
FACTORS AFFECTING THE MAINTENANCE OF ORGANIC RICE PRODUCTION CONTRACTS: A CASE STUDY OF TWO COOPERATIVES IN THUA THIEN HUE
https://doi.org/10.26459/hueunijed.v135i5A.8207
PDF (Vietnamese)
Tong Viet Bao Hoang, Le Thi Phuong Thanh, Pham Xuan Hung, Le Thi Phuong Thao, Hoang Viet Hanh Nguyen
63-79
APPLICATION OF THE FUZZY ANALYTIC HIERARCHY PROCESS TO EVALUATE THE IMPORTANCE OF DIGITAL MARKETING COMPONENTS: EVIDENCE FROM THE HOTEL SECTOR
https://doi.org/10.26459/hueunijed.v135i5A.8080
PDF (Vietnamese)
Phan Thanh Hoan, Nguyen Huu Nghi
81-97
IMPACT OF SERVICE QUALITY OF VNPT’S ONESME E-COMMERCE PLATFORM ON CUSTOMER SATISFACTION: EMPIRICAL EVIDENCE FROM A LUOI, HUE CITY
https://doi.org/10.26459/hueunijed.v135i5A.7915
PDF (Vietnamese)
Ta Hoang Giang
99-124
THE MEDIATING ROLE OF ORGANIZATIONAL TRUST IN THE RELATIONSHIP BETWEEN ORGANIZATIONAL REPUTATION AND EMPLOYEE GREEN BEHAVIOR IN THE TOURISM INDUSTRY
https://doi.org/10.26459/hueunijed.v135i5A.8171
PDF (Vietnamese)
Nguyen Phan Bao Nhi, Hoang Trong Hung, Hoang Ngoc Than
125-155
FACTORS AFFECTING THE ADOPTION INTENTION OF ARTIFICIAL INTELLIGENCE (AI) TOOLS IN LEARNING AMONG STUDENTS AT HUE UNIVERSITY
https://doi.org/10.26459/hueunijed.v135i5A.8201
PDF (Vietnamese)
Thai Hoa Tran, Ngoc Luu Quang Le, Lien Thi Quynh Le
157-177
PSO-OPTIMIZED DEEP LEARNING MODELS FOR STOCK PRICE FORECASTING: EVIDENCE FROM VCB STOCK
https://doi.org/10.26459/hueunijed.v135i5A.8144
PDF (Vietnamese)

Tourism - Culture - Sustainability

Thị Nga Tôn
179-203
HÌNH ẢNH ĐIỂM ĐẾN VÀ Ý ĐỊNH HÀNH VI CỦA DU KHÁCH: CẦN KHUNG TIẾP CẬN MỚI?
https://doi.org/10.26459/hueunijed.v135i5A.8202
PDF (Vietnamese)

Economics

Phan Van Hoa
205-224
FACTORS AFFECTING THE ACCEPTANCE OF ADOPTING DIGITAL TRANSFORMATION ON ONLINE SALES AT HUE HANDICRAFT ESTABLISHMENTS
https://doi.org/10.26459/hueunijed.v135i5A.8173
PDF (Vietnamese)

Business

Thi Van Le
ẢNH HƯỞNG CỦA LIVESTREAM ĐẾN HÀNH VI MUA SẮM NGẪU HỨNG TRONG NGÀNH THỜI TRANG: SO SÁNH GIỮA CÁC THẾ HỆ GEN X, Y VÀ Z TẠI VIỆT NAM
https://doi.org/10.26459/hueunijed.v135i5A.8292

Accounting - Finance

Ho Thi Thuy Nga, Le Viet Xuan Vu, Tran Phuong Linh, Pham Van Tam, Le Ngoc My Van
ẢNH HƯỞNG CỦA CÁC YẾU TỐ TỔ CHỨC VÀ CÁ NHÂN ĐẾN Ý ĐỊNH THỰC HIỆN HÀNH VI VI PHẠM ĐẠO ĐỨC NGHỀ NGHIỆP CỦA NHÂN VIÊN KẾ TOÁN TẠI THÀNH PHỐ HUẾ
https://doi.org/10.26459/hueunijed.v135i5A.8203
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